Hi, I’m Zara.
A marketing leader known for my creative prowess and scaling global brands across markets.
Named Campaign’s Faces to Watch 2023 and won 11 Cannes Lions awards, including Titanium. I’m also a media spokesperson for advertising and career advice.
Signature work
Selected case studies demonstrating storytelling across media, social, PR, experiential, and performance marketing.
LinkedIn: Emotional storytelling through a metaphor of a dead plant.
LinkedIn: Social impact and experiential activation to support young prison leavers.
Virgin & LinkedIn: Cannes Lion award winning ‘Dyslexic Thinking'‘. PR and product-led campaign.
Virgin: Character-led campaign to disrupt the highly competitive digital entertainment category.
LinkedIn: First ever mass campaign to bring to life LinkedIn’s Premium paid-for-feature.
LinkedIn: Gen Z campaign to promote video. Talking stickers humorously provide questionable advice.
